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Digital Marketing Consultant III - Pittsburgh, PA / WV - Automotive Digital Marketing Expertis

Location:┬ Pittsburgh, PA Harrisburg/Wheeling, WV, Charleston, WV


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Accelerate Your Career


Drive global technology


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With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries.┬ Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000┬ retail locations and most automotive┬ manufacturers.┬ ┬  CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts┬ supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.


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We're large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.


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From data scientists to sales and client service experts, we're hiring to support your growth and ours -┬ Green┬ light your career.┬ ┬ 


The┬ Digital┬ Marketing┬ Consultant┬ guides the implementation of website┬ marketing┬ techniques, Basic Search and Lead Management processes, with OEM- Automotive Retail Dealers and Wholesale Personnel through proven best practices, improvement plans, training personnel on use of necessary reporting tools. Known as the OEM┬ Digital┬ Advisors┬ working to achieve program and aligned Regional goals, maintaining assigned Regional, Zone and dealership relationships. ┬ Analyzes current┬ Digital┬ Marketing┬ state and consults with Zone Teams and dealership personnel regarding strategy, tactics, roles and responsibilities.


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This position travels 3-4 days per week.


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Responsibilities:


. Maintains thought leadership competiveness of Interactive┬ Marketing┬ and sales industry trends by staying current via continuous learning, attending conferences or becoming a member of Industry Associations.┬ 
. Known for growing strong OEM relationships with Corporate and assigned Zone personnel, managing to ensure positive feedback from dealers, Regional┬ and Zone Management/travelers, developing trust and value.


. Known as the┬ Digital┬ Advisors to Area/Regional personnel and Dealership executive management, driving acceptance of┬ Digital┬ Marketing┬ best practices and practices throughout the Zone and dealership.


. Leads the implementation of Lead Management, website┬ marketing, lead management tool use, and Basic Search techniques reflecting proven best practices.


. Provide training on CDK products, program specifics and associated OEM┬ Digital┬ Marketing┬ products to Dealers, Zones, Areas, Regions and other Digital Advisors.


. Travel with new DA's and OEM DMS's to train and provide program features and benefits understanding.


. Become familiar with OEM┬ Digital┬ Marketing┬ related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.


. Communicate pro-actively with Region and dealers on program progress through e-mail, phone and in-store visits providing feedback and recommendations relative to product performance.


. Regularly attends Area/Regional dealer and field staff meetings, delivering presentations at OEM sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.


. Provide reports as directed by Program Manager, submitting internal reports, expenses, and timecard entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned Region.


. Consistently meets all assigned program objectives.


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Key Success Factors:┬ 
. Software: Word, Excel, PowerPoint, Basic Search, CDK Products┬ 
. Expert in Automotive┬ Digital┬ Marketing┬ practices, OEM approved CRM tools and individual dealership Internet sales and workflow.┬ 
. Automotive Retail Operations┬ 
. Process/Performance Improvement Consulting┬ 
. Adult Learning Methodologies


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CDK Global knows you have passions outside of work. ┬ You have family, friends, sporting events, and lots of things going on. ┬  That's why we offer a comprehensive benefits package to not only take care of you but your family as well. ┬  All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.


At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives┬ they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.┬ ┬ 




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